Serious Game Design
Serious games are games designed with a specific primary purpose beyond pure entertainment, such as defence, education, healthcare, or marketing. Despite the name, a successful serious game can also be highly entertaining. Often, the serious objective is achieved seamlessly because the participants focus on the engaging gameplay.
Available support ranges from expert consulting to help co-design your game, to full-service game design built around your goals and input.
Recent track record includes advising the European Parliament’s Visitors Services Coordination Unit on renewing their physical simulator and creating its virtual version—the European Parliament Virtual Role Play Game.
Gamification Design
Gamification is the use of game elements in non-game contexts such as education, management, marketing, and healthcare (Deterding et al., 2011). The goal of gamification is to motivate users, influence their behaviour, or solve complex challenges. It is not about creating or playing full games, but rather crafting a game-like experience. While novice gamification relies mostly on points, badges, and leaderboards, advanced gamification incorporates game-like challenges, game assets, and immersive narratives.
Ludoguro OÜ supports you in designing gamified products and services, covering the entire process from initial needs analysis to prototyping.
Martin Sillaots has a proven track record of gamifying semester-long university courses (such as Game Design and Research Methods), boosting student motivation through interactive presentations and gamified evaluation systems.
Instructional Design
Modern instructional design transforms passive instruction into active-learning experiences that drive real engagement and skill retention. Ludoguru OÜ offers instructional design services focused on vocational, university, and workplace learning environments.
Key areas of expertise include:
- Game-Based Learning: Utilising commercial, serious, digital, or tabletop games (existing titles or games in development) within learning environments to create engaging learning opportunities.
- Project-Based Learning: Structuring learning journeys where theoretical concepts are mastered through practical project planning or execution.
- Flipped Classroom: Advising on and designing flipped classroom strategies to optimise the use of classroom or meeting time.
If you need expert support with any of these areas, feel free to get in touch.